The British & Irish Lions, a world-renowned touring rugby team, wanted to take along 100 million fans when the team toured Hong Kong and Australia. It succeeded, virtually, with an app for Windows, Apple, and Android devices hosted on Microsoft Azure. Nokia phones and Surface tablets made it easy for the team to upload video, while competitions generated fan enthusiasm. A second Azure app monitored player health and helped optimize rosters and training schedules. For the first time in 16 years, The Lions won the Tour.

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